In an awareness initiative, the brand ambassador of Ogaan Cancer Foundation is urging everyone to be a part of it
Sonam Kapoor is urging everyone to wear pink at work. The brand ambassador of Ogaan Cancer Foundation, Sonam is spreading breast cancer awareness. ““It is my privilege to be associated with the Ogaan Cancer Foundation and play a part in spreading breast cancer awareness. Everyone seems to know someone with breast cancer - I lost an aunt to it. Detecting cancer early is the only way to fight and that requires awareness about tests and a healthy lifestyle. I’m very happy to support the OCF team on this very special initiative, as they continue to show earnestness and a sense of dedicated purpose. I hope I can make a difference in my own way”.
A simple registration process allows participating companies to encourage their employees to simply wear pink as a mark of support for the fight against breast cancer. The underlying concept behind the program is simple - by convincing enough people to take one small step, together we can reach an incredible goal in awareness building since early detection is the best prevention possible.
More than 40 corporate houses such as Apeejay Surrendra Group, Barclays Bank, BBC Worldwide, Bharti Enterprises, The Walt Disney Company, HSBC, Infosys, Jubilant Bhartia Group, Network 18, Park Hotels, Swiss International Airlines, Tech Mahindra among others will participate to show solidarity and create awareness for breast cancer among their employees.
Archana Pillai, Director Ogaan Cancer Foundation, says “With the Wear Pink to Work Day program, we hope to reach a new target audience for our message, and raise awareness among men as well. After all, we know women are often self-sacrificing, putting their own needs last. And this is true when it comes to health decisions too. It’s time for us to acknowledge that a woman’s health should be a family priority too.”
With October designated as breast cancer awareness month globally, the Ogaan Cancer Foundation along with the ELLE Breast Cancer Campaign also has other interesting pink ribbon promotions to raise awareness and funds.
Sonam Kapoor is urging everyone to wear pink at work. The brand ambassador of Ogaan Cancer Foundation, Sonam is spreading breast cancer awareness. ““It is my privilege to be associated with the Ogaan Cancer Foundation and play a part in spreading breast cancer awareness. Everyone seems to know someone with breast cancer - I lost an aunt to it. Detecting cancer early is the only way to fight and that requires awareness about tests and a healthy lifestyle. I’m very happy to support the OCF team on this very special initiative, as they continue to show earnestness and a sense of dedicated purpose. I hope I can make a difference in my own way”.
A simple registration process allows participating companies to encourage their employees to simply wear pink as a mark of support for the fight against breast cancer. The underlying concept behind the program is simple - by convincing enough people to take one small step, together we can reach an incredible goal in awareness building since early detection is the best prevention possible.
More than 40 corporate houses such as Apeejay Surrendra Group, Barclays Bank, BBC Worldwide, Bharti Enterprises, The Walt Disney Company, HSBC, Infosys, Jubilant Bhartia Group, Network 18, Park Hotels, Swiss International Airlines, Tech Mahindra among others will participate to show solidarity and create awareness for breast cancer among their employees.
Archana Pillai, Director Ogaan Cancer Foundation, says “With the Wear Pink to Work Day program, we hope to reach a new target audience for our message, and raise awareness among men as well. After all, we know women are often self-sacrificing, putting their own needs last. And this is true when it comes to health decisions too. It’s time for us to acknowledge that a woman’s health should be a family priority too.”
With October designated as breast cancer awareness month globally, the Ogaan Cancer Foundation along with the ELLE Breast Cancer Campaign also has other interesting pink ribbon promotions to raise awareness and funds.
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